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Legia

TekaTeki World

Prospective visitors look for opening hours and ticket prices, while fans look for the story. Legia designed and built the site so the two needs do not cover each other.

Year
2025
Industry
Events & Entertainment
Location
Malang
TekaTeki World website home page with a fantasy world hero and Zombiefort attraction cards beneath it

01About the client

TekaTeki World is an entertainment company that combines a physical theme park with digital experiences. Its products include the Zombiefort attraction in Sengkaling, Malang, intellectual properties such as Gikos Telescope, Indekos, Frett & Vellyn, and Alto & Clu, and merchandise. Its business lines are split into digital theme parks, game development, transmedia storytelling, and merchandise licensing.

02Challenge

Visitors looking for tickets need four things as fast as possible: what the attraction is, how long it takes, how much it costs, and where. Conversely, readers who come for the characters, whether prospective licensing partners, game players, or fans, look for the story. The two needs collide on the same page. Visit information placed too deep makes prospective visitors give up, while a story cut too short makes the intellectual properties read as a mere marketing add-on to a theme park.

03Legia's approach

The attraction currently running sits as a single card right below the hero, and that card carries duration, price, opening hours, and address at once, so prospective visitors get the whole visit decision in one block without changing pages. Right beneath it, the five intellectual properties are lined up as full-cover cards, each opening its own page. That page is built like a story page, not a product page: the series list stands in the left column and the content changes in the right, followed by a collection of videos, then the same attraction card appears again below so readers drawn to the story find their way to the ticket. The palette is locked dark so work covers and attraction photos are the only source of color. The profile page separates the four business lines into tabs, so prospective licensing partners read the line they are after without passing through the other three.

Project screens

Three pages side by side: the home page with the attraction card and five intellectual property cards, the attraction page with Q&A, and the profile page with vision, reach map, business line tabs, and team structure
The Zombiefort intellectual property page with a character hero, series list in the left column, a collection of videos, an attraction card, and a merchandise block

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