Senyum dan Senyum

01About the client

Senyum dan Senyum is a dental clinic with three branches, two in Medan and one in Bogor. Its services range from basic care such as scaling, fillings, and extractions to root canal treatment, orthodontics, whitening, veneers, crowns and bridges, dentures, implants, wisdom tooth surgery, and pediatric dental care. The clinic works with more than 150 insurance partners.

02Challenge

Dental patients almost never search for a clinic name. They type the name of a treatment or their complaint, and whatever appears first in the search results is what gets read. After that, two things stop a booking if left unanswered: whether the treatment is covered by insurance, and roughly what it costs. Three branches in two cities add one more, since differing opening hours and addresses must be clear before people pick a time.

03Legia's approach

Each treatment gets its own page with an explanation and an estimated cost, so readers coming from search land on a page they can book from directly, not in a list of services that has to be filtered again. The price list, insurance partners, doctor profiles, and promotions are split into four doors right below the hero, because those four are what people look for most before pressing the reservation button. The educational blog is written following patients' questions and then linked to the relevant treatment page, so articles that draw search traffic lead readers to a page they can act on. Reservations and consultations are placed side by side across the site, because patients who are not ready to set a schedule still need a way to ask.

04Organic search results