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Legia

KPSG

KPSG sells two service lines whose names mean nothing outside its industry. Legia designed and built its corporate site so prospective clients understand what they are buying before they get in touch.

Year
2026
Industry
Business Services & Outsourcing
Location
Tangerang and Jakarta
Website
kpsg.com ↗
Services
UI/UX DesignWebsite Development
KPSG website home page with an operations hero and an introduction to its CXaaS solutions

01About the client

KPSG is a provider of Business Process as a Service (BPaaS) and Customer Experience as a Service (CXaaS) that handles contact center and human resources operations, from customer service and collections to HR management and payroll. The company is part of Anabatic Group, calls itself a pioneer of outsourcing in Indonesia with a track record of more than 35 years, and oversees PayPrime and Egeroo. Its clients come largely from banking, multifinance, and insurance.

02Challenge

KPSG's two service lines are sold under names unknown outside the industry. BPaaS and CXaaS have to be explained before they can be compared, while the buyers are operations directors and unit heads who weigh risk, not features. The main sectors are banking, multifinance, and insurance, so compliance and data security are assessed from the start, not at the end of negotiations. On top of that, KPSG is part of a group and also oversees its own subsidiaries, so the relationships between entities must be readable without leaving the reader confused about who does what.

03Legia's approach

BPaaS and CXaaS each get their own page that opens with a definition, not a feature list, so readers can confirm they are on the right track before reading further. Case studies are tagged by industry so a prospective banking client can immediately look for the one closest to their situation. Compliance evidence in the form of certifications, along with the group and subsidiary relationships, sits in the footer as a permanent part, readable from any page without taking up room in the page body. The call to contact is always paired with a call to read more, because readers who arrive by searching a term are usually not ready to talk yet.

Project screens

The reasons to choose KPSG section, user success stories tagged by industry, and a footer with certifications and subsidiaries
The Business Process as a Service page with its definition and people, process, technology diagram

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