Skip to main content
Legia

Petani MAJU

Farmers look for what they can use tomorrow, while stakeholders assess commitment through reports. Legia designed and built the program site so neither gets in the other's way.

Year
2025
Industry
Agriculture
Website
petanimaju.syngenta.co.id ↗
Services
UI/UX DesignWebsite Development
MAJU Farmers website home page with a join-us hero and a program background section

01About the client

Petani MAJU is a Syngenta Indonesia program that assists farmers through innovation, training, and sustainable farming practices. The site contains an explanation of the program and its pillars, the company's sustainability commitments, food security material, agricultural articles and insights, downloadable sustainability reports, and webinar registration.

02Challenge

The two readers are far apart. Farmers and extension workers look for things they can use tomorrow: how to control pests, affordable technology, and training schedules. Partners, institutions, and government assess something else, the company's commitments with targets that can be checked. A single flow containing both makes farmers go through corporate reports first, and vice versa. The program's content also grows every month, so new articles and documents need a place that does not disturb the existing page structure.

03Legia's approach

The program, sustainability commitment, and food security are split into three stand-alone branches, so farmers and stakeholders set off from different doors right from the navigation. The program pillars are shown as swipeable cards opened one by one, not as a long list, so each pillar gets its own explanation without lengthening the page. Sustainability reports are provided as files that can be previewed or downloaded directly from the page, complete with the file's date and size. Articles are tagged with a category and estimated reading time, and the webinar registration call to action sits close to them, because a reader who has just finished an article is the most likely to join the training.

Project screens

The program background section, swipeable MAJU pillar cards, and the sustainability commitment with downloadable reports, next to the article list and webinar registration call to action
The Sustainability Commitment page and the Food Security page side by side, both opening with a full-width banner followed by the program explanation

Start a Conversation

Facing a similar challenge?

Legia handles Website & UI/UX for companies and institutions in Indonesia. Tell us where your systems stand, and we will share the approach used on similar projects.

Send Message

More Work

Related portfolio

All Portfolio
KPSG website home page with an operations hero and an introduction to its CXaaS solutions

Business Services & Outsourcing · 2026

KPSG

KPSG Corporate Website

Read more ↗