ImajiBox

A platform that serves creators and investors at once has one shared risk: copy that explains both at the same time and convinces no one. Legia designed and built the site with two separate paths.

Year: 2025
Industry: Creative & Media
Location: Jakarta
Website: imajibox.com ↗
Services: UI/UX Design Website Development

ImajiBox website home page with a creative ecosystem hero and creator collaboration illustrations

01About the client

ImajiBox is a platform that connects creators with investors in the creative industry. Creators use it to publish works such as comics, digital novels, animation, film, and games, then receive support through donations, subscriptions, and sales of exclusive works. Investors use it to fund creative projects through several schemes, from crowdfunding and intellectual property investment to equity participation. The platform is also available as a mobile app.

02Challenge

Creators and investors look for opposite things. Creators want to know how their work reaches an audience and where support comes from. Investors want to know how funds are managed, what they receive, and how open the data is. Copy that tries to serve both ends up generic and answers neither. The works on show are also moving images and serialized stories, which a list of titles cannot represent.

03Legia's approach

The navigation is split from the start into a creator path and an investor path, and each path has its own sequence of sections. The creator path explains how to share work, enter competitions, and receive support, with app screenshots as proof of each step. The investor path explains the reasons to invest, the returns offered, then the four funding schemes as side-by-side cards so they can be compared without changing pages. Works are shown as full-cover cards with a list of work types beside them, so readers grasp the range before browsing one by one. The palette is locked to black and white so the colorful work covers are the only source of color on the page, and app download links are repeated because the real activity happens there.

Three home page sections side by side: the creative ecosystem hero with platform figures, the creator path on how to share work, and the investor path with returns and the insights channel

Four mobile views side by side: hero, creator path, works gallery with its list of types, and investment schemes of crowdfunding, intellectual property investment, and equity participation

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